Salesforce Archives - Cloud Computing News

Acxiom boosts brands’ marketing ROI with Salesforce Data Cloud

Duncan MacRae — Thu, 16 Mar 2023 10:20:40 +0000

Customer intelligence company Acxiom has extended its Salesforce practice to support brands in achieving their unique business goals with Salesforce Data Cloud. The Salesforce Data Cloud uses real-time data to deliver highly personalised customer experiences across sales, service, marketing, and commerce that continuously adapt to changing customer information and needs in real time. Today, customers... Read more »

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Acxiom joins Salesforce AppExchange to transform personalised experiences

Duncan MacRae — Tue, 15 Nov 2022 12:33:25 +0000

Customer intelligence company Acxiom has joined the Salesforce AppExchange Genie Collection, empowering brands to better understand their customers, drive personalisation at scale and unlock new opportunities that accelerate business growth. Brands today are expected to know their customers, anticipate their needs, and engage in ways that are personalised, relevant, and contextual. A data-first approach is... Read more »

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Salesforce employees are protesting the company’s NFT plans

Fin Strathern — Wed, 23 Feb 2022 11:12:58 +0000

Hundreds of Salesforce employees are protesting against the company’s plans to offer non-fungible token (NFT) services, according to the Thomas Reuters Foundation. More than 400 employees have signed an open letter addressed to Salesforce’s co-CEOs calling for them to abandon their crypto plans. Marc Benioff and Bren Taylor, the company’s CEOs, revealed intentions to build... Read more »

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Salesforce reportedly working on NFT cloud service

Fin Strathern — Thu, 10 Feb 2022 11:00:12 +0000

Cloud software specialist Salesforce is working on an non-fungible token (NFT) cloud service, according to a CNBC report. The plans were revealed by Salesforce co-CEOs Marc Benioff and Bret Taylor during an online sales call, with references made to companies like Pepsi which are making similar NFT plays. Salesforce, which mostly provides cloud-based software for... Read more »

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