PGA Tour signs up with AWS, looks to AI as engagement driver

Amazon Web Services (AWS) continues to build out its blue chip sporting clientele. The PGA Tour has selected AWS as its official cloud provider, utilising artificial intelligence (AI), deep learning and machine learning.

To this end, the golf franchise has also coined AWS as its official 'deep learning cloud provider', 'artificial intelligence cloud provider' and 'machine learning cloud provider'.

This is the first instance CloudTech has seen of such nomenclature, and...