Acxiom boosts brands’ marketing ROI with Salesforce Data Cloud

Customer intelligence company Acxiom has extended its Salesforce practice to support brands in achieving their unique business goals with Salesforce Data Cloud.

The Salesforce Data Cloud uses real-time data to deliver highly personalised customer experiences across sales, service, marketing, and commerce that continuously adapt to changing customer information and needs in real time.

Today, customers expect personalisation in their interactions with brands. In fact,...

16 March 2023 | Cloud Computing

Acxiom joins Salesforce AppExchange to transform personalised experiences

Customer intelligence company Acxiom has joined the Salesforce AppExchange Genie Collection, empowering brands to better understand their customers, drive personalisation at scale and unlock new opportunities that accelerate business growth.

Brands today are expected to know their customers, anticipate their needs, and engage in ways that are personalised, relevant, and contextual. A data-first approach is key to meeting these expectations, and Salesforce Customer Data Platform...

15 November 2022 | Applications

Salesforce employees are protesting the company’s NFT plans

Salesforce Tower

Hundreds of Salesforce employees are protesting against the company’s plans to offer non-fungible token (NFT) services, according to the Thomas Reuters Foundation.

More than 400 employees have signed an open letter addressed to Salesforce’s co-CEOs calling for them to abandon their crypto plans.

Marc Benioff and Bren Taylor, the company’s CEOs, revealed intentions to build up a portfolio of services to help companies buy and sell NFTs in a sales call earlier in...

23 February 2022 | Blockchain

Salesforce reportedly working on NFT cloud service

Salesforce NFT

Cloud software specialist Salesforce is working on an non-fungible token (NFT) cloud service, according to a CNBC report.

The plans were revealed by Salesforce co-CEOs Marc Benioff and Bret Taylor during an online sales call, with references made to companies like Pepsi which are making similar NFT plays.

Salesforce, which mostly provides cloud-based software for sales teams, marketing departments, and e-commerce sites, believes it can offer a service for artists to...

10 February 2022 | Applications