ASOS renews five-year Microsoft partnership for retail innovation plan

Retail

British fashion retailer ASOS has signed an agreement with Microsoft that will see Azure remain its preferred cloud platform for the next five years.

Over the past few years, ASOS’ 70-person engineering team has collaborated with Microsoft to build a global customer platform for the company’s 900 hosted brands.

Through Azure and its AI capabilities, ASOS powers its digital platforms and harnesses data-led innovation to cater to its fashionable Generation Z...