Kraft Heinz, the Fortune 500 food company, has entered into a multi-year strategic partnership with Google to scale its digital transformation as consumers increasingly move towards online shopping.

The move comes as part of Kraft Heinz long-term strategy to improve its in-house digital capabilities, and will call upon Google Cloud for its data and analytics technologies as well as Google Ads to enhance its marketing strategy.

Kraft Heinz expects Google’s offering to...